Hello, Ioanna here founder of I.D.Beauty! I am a certified makeup artist, lash lover, and someone who’s always had a deep passion for helping people look and feel their best.

Since I was young, I’ve always had an eye for detail and a love for all things beauty. I was the friend doing everyone’s makeup, obsessed with symmetry and finding little ways to bring out someone’s best features. That passion turned into a career, and over the past 7 years, I’ve specialized in lash extensions, facial waxing, brow shaping, makeup, and ear piercing.

I earned my diploma in Makeup for Media and Creative Arts from Sheridan College, which gave me a strong foundation in both technical skill and creative expression. From there, I worked at a face spa, then moved back to Kingston to join a lash salon. Eventually, I started working out of my home studio, building a loyal clientele over 3 years— and that’s when I realized it was time to take the next step and create something bigger —a space where beauty meets community. 

At I.D.Beauty I’ve created something more than just a place to get services done. It’s a vibe. I’ve carefully curated a team of talented independent artists —including two hair stylists who specialize in extensions and a barber—so you can get everything you need in one beautiful, luxurious space.

But the heart of what I do goes beyond lashes and brows. I genuinely love talking with my clients, getting to know their stories, and sharing real, meaningful conversations. I believe in lifting people up—not just through beauty services, but by creating a space where they feel supported, confident, and empowered. I’m always here to help in whatever way I can, whether it’s perfecting your lashes or just being a listening ear.

Every service is tailored specifically to you—your features, your goals, your vibe. I want you to walk out not only looking amazing, but feeling recharged, understood, and more you than ever.

Thank you for supporting this dream —  I can’t wait to meet you and welcome you into the family.

xo I.D.B. ♡

Hi my name is Wiesia !♡ I'm a dedicated Beauty Technician. I specialize in lash extensions, skincare and personalized care, delivering exceptional services that enhance natural beauty and boost confidence. My mission is to create a warm, uplifting environment where every client feels valued, relaxed, and empowered within a supportive sisterhood community.

As a proud mother of two boys, I cherish balancing family life with my passion for beauty. Each appointment is an opportunity to spark joy, foster connection, and inspire self-care through heartfelt conversations, laughter, and transformative beauty experiences. Whether it’s a rejuvenating “lash nap” or an uplifting skincare session, my clients leave radiating confidence and inner glow.

I’m deeply grateful for the privilege of sharing my talents and am committed to crafting memorable, meaningful experiences for every client. If you’re ready for a relaxing facial, flawless lash extensions, or a personalized beauty treatment, I can’t wait to welcome you to my online booking platform.

"Book your beauty nap today—because self-care is your superpower!"